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Building and making sense of massive databases is the core competency of the information age. Being better at data is why Google beat Yahoo! and Microsoft in search and one reason why Barack Obama beat John McCain. A bad economy accelerates the importance of big data — companies without big data competencies will be left behind.
— Magoulas and Lorica, O’Reilly Radar Release 2.0.11 Feb. 2009, page 5