marketing personal genomics

here are a few things I have come across, things I want to keep track of, and some other random stuff

I can be reached at charlie [at] onverra [dot] net

links
science 2.0 knol

marketing personal genomics

A really interesting disucssion about how 23andMe is marketing personal genomics to pregnant women; in effect creating a community of mommy bloggers.

What is in it for the bloggers? Well the social network, where they can use tools to track their pregnancy, and discuss everything from morning sickness to the gene of the week.

What is in for 23andMe? The customers, the publicity, and the army of new moms who will be inclined to fight further regulation of the space.

Genetic Future : 23andMe targeting pregnant women using “mommy bloggers”